ABOUT US
Giovanni & Marie Cena
WHO WE ARE
Our recipe’s heritage dates back to the late 1800’s in Palermo, Sicily. It was introduced to Pittsburgh’s “Lower Triangle” neighborhood in the 1930’s by Giovanni Baptiste Cena (CHAY-nah). Mr. Cena’s family, and now his grandson, have carried on the legacy for nearly 100 years.
Original Cena’s Restaurant
OUR HISTORY
Fire Roasted Crust Company is honored to be the curator of this heritage. Our fire for quality pizza crust has embers of legacy that trace back to Palermo, Sicily, forging our craft in the pizza-making furnace of the “Steel City” of Pittsburgh. We are restaurateurs just like you. We know how hard it is to find products that protect your costs and maintain a high level of quality. That’s why we’re proud to bring you a quality, easy-to-use, highly versatile crust.
1930’s article featuring Cena’s “New Dish”
OUR MISSION
The wholesale pizza crust industry has traded quality ingredients and natural methods of baking for refined flours, additives, and processing methods that strip away nutrients and introduce unhealthy ingredients.
Our passion for quality inspired us to enter into this world of wholesale
and redeem the art of pizza. It is our intention to disrupt these unhealthy industry trends and enable our customers to accomplish what was once unachievable through a simple and cost-effective approach.
Our goal is to bring value to our customers. Fire Roasted Crusts are clean label, artisan style, fermented, and stone hearth baked at 850° for the optimal texture and flavor - baking off in minutes. We offer a product that will complement your brand, limit your need for skilled labor or expensive equipment, and the floury mess that ensues. Join us in this redemptive process and let Fire Roasted Crusts be the delicious carrier for your pizzas, flatbreads, sandwiches & more.
